Kelsey Thinks Social, Acts Local

With small businesses increasingly heading onto Facebook and other social networks, local media advisor BIA/ Kelsey is launching a social media practice geared to the local market.

Recent research by the firm, in partnership with ConStat, shows 48% of small and medium-sized businesses are using Facebook to advertise or promote their business, outstripping email at 43%. Among those surveyed, 40% said they have a dedicated Facebook page. Among other findings, one-quarter use other social networks, 22% have a blog, and 19% use Twitter to promote their company.

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